Minnesota Takes The Lead On Agreement To Protect 41 Million Americans ST. PAUL, Minn., Oct. 25 /PRNewswire/ -- Minnesota Attorney General Hubert H. Humphrey III today announced a 17-state consumer protection settlement with two of the nation's largest health care companies that will require them to substantially reform their methods of marketing prescription drugs. The settlement will affect about 1 of every 7 Americans. The states' action addresses consumer protection aspects of a merger of Medco Containment Services Inc., a huge prescription drug benefit company, with Merck & Co. Inc., one of the world's largest pharmaceutical companies. The states allege that medical information obtained by Medco was used to try to convince doctors to switch patients to Merck products, and that their failure to disclose important information to prescribing physicians and consumers violated state consumer laws. In so doing, Humphrey alleges that Medco's historical function of cost-containment was changed to include a marketing function to increase the profits of its parent company. "When health plan managers, who are assumed to be promoting cost- containment, can use confidential information to send prescription business to themselves, you've got the fox guarding the chicken coop," Humphrey said. "Patients need to understand that health conglomerates like Merck-Medco may be driven by the profit motive as much as by the cost containment motive." Here is how Medco's program of telephoning doctors works: Using her best medical judgment, a doctor prescribed a drug made by a company other than Merck. When the prescription reached one of Medco's mail service pharmacies, a Medco-employed pharmacist called the patient's doctor, identifying himself as the patient's pharmacist. The Medco pharmacist urged the doctor to switch the prescription to a new drug, often one made by Merck. The states allege that the Medco pharmacist's failure to disclose that he is an employee of Medco, that Medco is owned by Merck, and that the drug is a Merck product violates state consumer protection laws. The settlement requires significant managed care reforms and measures to protect consumers' privacy rights. -- Full Disclosure Required. Under the settlement, Merck and Medco have agreed to disclose to consumers' doctors that the pharmacist is calling on behalf of Medco for its subsidiary and the pharmacy is owned by Merck. They must also disclose the name of the manufacturer of the drug the Medco pharmacist is recommending, including Merck. -- Clarification of Cost Savings Claims. The companies are also required to be prepared to substantiate and honor claims of cost-savings resulting from the switched prescription. -- Consumers Advised of Rights. Under the settlement, Medco has distributed about 4 million brochures to advise consumers how the program to switch prescriptions works, that Medco is owned by Merck, and that consumers may contact their doctor if they do not want their prescription changed. -- Privacy Issues Divulged. Medco must advise consumers about the extent to which confidential information in Medco's consumer files will remain confidential, including the fact that medical histories and prescription drug usage could be made available to consumers' employers. The companies will also pay over $1.9 million to the states -- $115,000 to each of the 17 states, to cover investigation costs and attorney fees, or for consumer education purposes. Merck and Medco's agreement to implement the reforms may provide a national model for others in the health care industry, according to Humphrey. "The priorities of our health care system should be to deliver the highest quality care for the lowest possible cost," Humphrey said. "With health plan managers increasingly in the middle of the doctor- patient relationship, full disclosure is needed so consumers and doctors can make fully informed decisions about recommendations made by the health plans." Joining Minnesota in the settlement were the attorneys general of Arizona, California, Connecticut, Florida, Illinois, Iowa, Maryland, Massachusetts, Missouri, New Mexico, New York, North Carolina, Pennsylvania, Texas, Vermont, and Wisconsin. This is the sixth multistate settlement led by Humphrey addressing the nationwide pharmaceutical industry practices and reflecting the increased priority placed by attorneys general in targeting law enforcement resources to promote changes in the advertising and marketing of prescription drugs. The settlement agreement, known as an Assurance of Discontinuance under Minnesota law, was filed today, with a court order approving it, in Ramsey County District Court in St. Paul. The settlement is not an admission of any law violation, but is legally enforceable as a court order. =================================================================