EPIC and a coalition of consumer groups sent a letter to the Federal Trade Commission recommending 10 steps the agency should take to protect consumers and promote competition in 2017. "American consumers today are at great risk of identity theft, financial fraud, and data breaches," the coalition wrote, arguing that "proactive efforts to strengthen data protection will spur innovation and support business models that are sustainable over time." The letter asks the FTC to increase its enforcement efforts, promote transparency, and pursue actions based on unfairness instead of relying on "notice and choice." EPIC has consistently urged the FTC to exercise its full authority in protecting consumers. EPIC has also filed numerous consumer privacy complaints with the FTC, including a recent complaint about "toys that spy."